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Viac informácií o knihe Tourism Behaviour

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 442 bodov

Anotácia knihy

How do individuals go about making trade-off's among work, leisure, travel, and personal maintenance (e.g. sleeping) activities? What are the unconscious as well as conscious drivers of their behaviours? How well do their behaviours follow what they plan? These questions are fundamental in consumer behaviour. This book provides fresh insights in responding to these issues. This book examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. "Tourism Behaviour" considers plans and behaviours for tourist spending, length of stay, attractions, destinations, accommodation and activities, and investigates how marketing strategies affect consumer plans. This book provides new theory, empirical studies, and practical insights of significant interest to travel and leisure researchers, destination marketing managers, and advanced students in tourism and consumer behaviour.

Parametre knihy

Zaradenie knihy Books in English Economics, finance, business & management Industry & industrial studies Service industries

• Celý názov: Tourism Behaviour
• Podnázov: Travellers' Decisions and Actions
• Autor: R. March, Arch G. Woodside
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 228
• EAN: 9780851990217
• ISBN: 0851990215
• ID: 04738605
• Nakladateľ: CABI Publishing
• Hmotnosť: 776 g
• Rozmery: 244 × 172 × 21 mm
• Dátum vydania: 11. October 2005

Obľúbené z iného súdka

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