Toward Cross-Channel Management / Najlacnejšie knihy
Toward Cross-Channel Management

Code: 09203440

Toward Cross-Channel Management

by Thomas Rudolph, Felix Brunner

In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increas ... more

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Book synopsis

In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company s performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.

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