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Book synopsis

Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competition. By challenging existing business assumptions and creating new perspectives on the marketplace, organisations can increase value across traditional company borders, making the (business) world a better place in the process. Both thought-provoking and practical, this management book integrates academic insights, real life examples and best practices of business transformation. It is a must-read for business leaders aiming to make a difference.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Transformational Sales
• Subtitle: Making a Difference with Strategic Customers
• Author: Philip Kotler, Marian Dingena, Waldemar Pfoertsch
• Language: English
• Binding: Hardback
• Number of pages: 162
• EAN: 9783319206059
• ISBN: 3319206052
• ID: 09339868
• Publisher: Springer International Publishing AG
• Weight: 432 g
• Dimensions: 166 × 244 × 15 mm
• Date of publishing: 27. August 2015

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