Code: 03179987
Understanding Consumer Behavior and Consumption Experience
by Rajagopal
Without a proper understanding of the consumers that a business markets and sells their products to, a companyAEs accomplishments can quickly become failures. This title discusses the indispensible value of understanding consumer ... more
- Language:
English - Binding: Hardback
- Number of pages: 223
Publisher: Idea Group,U.S., 2015
- More about this
192.14 €
RRP: 192.17 €
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Book synopsis
Without a proper understanding of the consumers that a business markets and sells their products to, a companyAEs accomplishments can quickly become failures. This title discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies.
Book details
Book category Books in English Society & social sciences Society & culture: general Social issues & processes
192.14 €
- Full title: Understanding Consumer Behavior and Consumption Experience
- Author: Rajagopal
- Language: English
- Binding: Hardback
- Number of pages: 223
- EAN: 9781466675186
- ISBN: 9781466675186
- ID: 03179987
- Publisher: Idea Group,U.S.
- Weight: 771 g
- Dimensions: 229 × 152 × 19 mm
- Date of publishing: 31. January 2015
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