Code: 25253491
Understanding the Predictable: How to calculate, understand, and improve customer lifetime value to build a great company
The definitive book about Customer Lifetime Value (LTV) Understanding the Predictable is the first book both to explain all aspects of customer lifetime value and help you grow the value of all of your customers. Understanding th ... more
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Book synopsis
The definitive book about Customer Lifetime Value (LTV) Understanding the Predictable is the first book both to explain all aspects of customer lifetime value and help you grow the value of all of your customers. Understanding the Predictable delve
Book details
- Full title: Understanding the Predictable: How to calculate, understand, and improve customer lifetime value to build a great company
- Author: Wendy Russ Beasley, Lloyd Melnick
- Language: English
- Binding: Paperback
- Number of pages: 146
- EAN: 9781508911531
- ISBN: 1508911533
- ID: 25253491
- Publisher: Createspace Independent Publishing Platform
- Weight: 281 g
- Dimensions: 229 × 152 × 10 mm
- Date of publishing: 16. March 2015
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