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Book synopsis

User-driven product development is the art of interacting with users in all stages of the innovation process. The quest for user-driven product development creates a collaborative mindset of user-involvement in new product projects. Users are to be regarded as valuable, knowledgeable and innovative resources to product development. The book starts with the design elements of a user-involving product development culture. Based on this, managers and students are invited to study the complexity and challenges of performing user-driven product development in organisations. The significant mechanisms of user-driven product development are described and discussed in detail and through generous use of examples and cases. The main themes of the book are: The framework of user-driven product development; Information competencies demanded by user-driven product development; How to collaborate with users about new product projects; The user-interacting potential of information and web technologies.

Book details

Book category Books in English Economics, finance, business & management Business & management

• Full title: User-Driven Product Development
• Subtitle: Creating a User-Involving Culture
• Author: Kristina Risom Jespersen
• Language: English
• Binding: Paperback
• Number of pages: 184
• EAN: 9788759313374
• ISBN: 9788759313374
• ID: 06441636
• Publisher: Samfundslitteratur
• Weight: 314 g
• Dimensions: 229 × 164 × 11 mm
• Date of publishing: 10. March 2008

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