Code: 11118166
Users, Not Customers
by Aaron Shapiro
If you still think "the customer is king," you're falling behind. Today's most powerful growth engine is users--people who interact with a company through digital media and technology even if they have never spent a dime. Become i ... more
- Language:
English - Binding: Paperback
- Number of pages: 241
Publisher: Portfolio, 2013
- More about this
21.38 €
RRP: 26.10 €
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Book synopsis
If you still think "the customer is king," you're falling behind. Today's most powerful growth engine is users--people who interact with a company through digital media and technology even if they have never spent a dime. Become indispensable to users and
Book details
21.38 €
- Full title: Users, Not Customers
- Subtitle: Who Really Determines the Success of Your Business
- Author: Aaron Shapiro
- Language: English
- Binding: Paperback
- Number of pages: 241
- EAN: 9781591846314
- ISBN: 1591846315
- ID: 11118166
- Publisher: Portfolio
- Weight: 227 g
- Dimensions: 222 × 146 × 19 mm
- Date of publishing: 30. July 2013
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