Using Focus Groups in Research / Najlacnejšie knihy
Using Focus Groups in Research

Code: 04402138

Using Focus Groups in Research

by Lia Litosseliti

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and adva ... more

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Book synopsis

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced>

Book details

Book category Books in English Reference, information & interdisciplinary subjects Research & information: general Research methods: general

63.83 €

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