Code: 06397693
An examination of consumer decision-making on products or services of variable quality. It addresses consumer-producer interaction at the level of the individual consumer; quality, consumption experience and willingness-to-pay; an ... more
English
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Book synopsis
An examination of consumer decision-making on products or services of variable quality. It addresses consumer-producer interaction at the level of the individual consumer; quality, consumption experience and willingness-to-pay; and how these issues affect the decision-making process.
Book details
Book category Books in English Society & social sciences Society & culture: general Social issues & processes
66.87 €
English
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