Code: 03621119

Versandhandelsmanagement

Name: Versandhandelsmanagement
Brand: Gabler Verlag
SKU: 03621119
Price: 70.70 EUR
Availability: InStock
Author: TGMC Management Consulting GmbH
ISBN: 9783834901460

by TGMC Management Consulting GmbH

Language: German
Binding: Hardback
Number of pages: 366
Publisher: Gabler Verlag, 2006
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70.70 €

RRP: 75.86 €

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Book synopsis

Das Buch gibt einen Überblick über sämtliche betriebswirtschaftlichen Fragestellungen im Versandhandel. Von der Angebotserstellung über das Fulfillment bis hin zu Organisation, Kalkulation, Rechtsfragen und Wachstumsstrategien werden die zentralen Themen umfassend und praxisnah dargestellt. Mit einem Sonderkapitel für Vertreter im Direktvertrieb. Die 2. Auflage wurde umfassend aktualisiert und ergänzt.