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Book synopsis

Video Games have evolved into a platform for human interaction. The ability to integrate with the internet and possibilities in gaming technology have increased the functions of video games exponentially. It is relevant to understand the significance of this medium of communication, in promoting a brand and maximizing the brand visibility. This study throws light into the role of video games as a platform for brand promotion. The study was conducted based on the content strategy of WWE's annual release of video games. This work is useful for professionals in Communications and Marketing, or anyone who may be considering to utilize video games as a platform for marketing.

Book details

• Full title: Video Games
• Subtitle: A platform for brand promotion and maximizing brand visibility
• Author: Hari Bhagirath
• Language: English
• Binding: Paperback
• Number of pages: 84
• EAN: 9783659467431
• ID: 06887510
• Publisher: LAP Lambert Academic Publishing
• Weight: 143 g
• Dimensions: 220 × 150 × 5 mm
• Published: 2013

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