Code: 16881149

Visual Hammer: Nail your brand into the mind with the emotional power of a visual

Name: Visual Hammer: Nail your brand into the mind with the emotional power of a visual
Brand: Ries & Ries
SKU: 16881149
Price: 12.57 EUR
Availability: InStock

by Laura Ries, Al Ries

When my dad, Al Ries, wrote "Positioning: The Battle for Your Mind" in 1981, he overlooked one important idea. The visual. Positioning is a totally verbal concept. You build a brand by owning a word in the mind. Yet the best way ... more

Language: English
Binding: Paperback
Number of pages: 164
Publisher: Ries & Ries, 2015
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12.57 €

Full title: Visual Hammer: Nail your brand into the mind with the emotional power of a visual
Author: Laura Ries, Al Ries
Language: English
Binding: Paperback
Number of pages: 164
EAN: 9780984937066
ISBN: 0984937064
ID: 16881149
Publisher: Ries & Ries
Weight: 227 g
Dimensions: 229 × 152 × 9 mm
Date of publishing: 23. April 2015