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Book synopsis

What can you find in the word "colouring" besides "colour" and "-ing"? Yes, it's "luring". As one of the essential elements in visual communication, colour has become a strategy to well present the soul of a design and makes it remarkable by catching the eyes of audiences. Featuring the representative visual identity design worldwide, "Alluring Colour" tells how to lure the target audiences in a blink and to promote the brand in a long run. The book showcases a full view of corporate identity, iincluding all ranges of branding designs such as logo, stationery, business card, printed matters, promotional materials, product packaging, website, office and retail store design, etc. It is also functionally categorized by hue, which can both revieal a clear impression of every single colour and the secrets why they look great.

Book details

Book category Books in English The arts Industrial / commercial art & design Graphic design

• Full title: Vivid!
• Language: English
• Binding: Hardback
• Number of pages: 240
• EAN: 9781584233817
• ID: 04374551
• Publisher: Gingko Press
• Weight: 1040 g
• Dimensions: 285 × 210 × 22 mm
• Date of publishing: 31. May 2010

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