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More about Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity

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Book synopsis

Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Book details

Book category Books in English Computing & information technology Computer science

• Full title: Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity
• Author: Avinash Kaushik
• Language: English
• Binding: Paperback
• Number of pages: 512
• EAN: 9780470529393
• ISBN: 0470529393
• ID: 04083433
• Publisher: John Wiley & Sons Inc
• Weight: 746 g
• Dimensions: 235 × 237 × 33 mm
• Date of publishing: 27. October 2009

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