Code: 09490581

Werbe-Tracking

Name: Werbe-Tracking
Brand: Gbi-Genios Verlag
SKU: 09490581
Price: 9.08 EUR
Availability: InStock
Author: E Krug
ISBN: 9783737936804

by E Krug

Language: German
Binding: Paperback
Number of pages: 16
Publisher: Gbi-Genios Verlag, 2015
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9.08 €

RRP: 10.09 €

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Book synopsis

Werbe-Tracking ist sowohl eine kurzfristige, als auch eine langfristige Erfolgskontrolle von Werbekampagnen. Der effiziente Einsatz von Tracking-Instrumenten erfordert eine äußerst systematisch und sorgfältig geplante Vorgehensweise. Unstrukturiertes Werbe-Tracking verursacht nur eine unübersichtliche Datenflut, die einen ungenügenden Messerfolg liefert und die verursachten Kosten nicht im Geringsten rechtfertigt.