Code: 15596283

Werbeblocker im Internet

Name: Werbeblocker im Internet
Brand: Gans
SKU: 15596283
Price: 26.72 EUR
Availability: InStock
Author: Stephanie Raithel
ISBN: 9783946392057

by Stephanie Raithel, Irmgard Küfner-Schmitt, Michael Jaensch

Language: German
Binding: Paperback
Number of pages: 224
Publisher: Gans, 2016
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26.72 €

RRP: 30.22 €

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Book synopsis

Für Internetnutzer ist Werbung im Internet zumeist lästig. Werbeblocker versprechen hier Abhilfe. Doch geraten nicht nur werbetreibende Unternehmen, sondern insbesondere die Anbieter redaktioneller Inhalte durch Werbeblocker in Bedrängnis. Denn gerade für kostenfreie redaktionelle Inhalte stellt Werbung die wichtigste Einnahmequelle dar. Stephanie Raithel setzt sich mit der Rechtsprechung zu Werbeblockern kritisch auseinander und untersucht zudem die Verbreitung von Werbeblockern hinsichtlich bürgerlich-rechtlicher Unterlassungsansprüche und gelangt dabei zu bemerkenswerten Ergebnissen. In Anbetracht einer möglichen Entscheidung durch den BGH und zahlreicher gerichtlicher Verfahren bietet sie diesem Buch eine fundierte Grundlage zur Beurteilung von Werbeblockern im Internet.