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Book synopsis

Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.

Book details

Book category Books in English Society & social sciences Society & culture: general Social groups

• Full title: When Stereotypes Collide
• Subtitle: Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns
• Author: Ann Gordon, Jerry L. Miller
• Language: English
• Binding: Paperback
• Number of pages: 150
• EAN: 9780820461250
• ISBN: 9780820461250
• ID: 10029567
• Publisher: Peter Lang Publishing Inc
• Weight: 238 g
• Dimensions: 154 × 228 × 9 mm
• Date of publishing: 27. June 2005

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