Code: 09205292
This research highlights in detail the many different strategies employed by market leader, challenger and niche, competitors both in domestic and imported whiskies and techniques of internationally known brands. The purpose of th ... more
66.18 €
RRP: 73.25 €
You save 7.07 €
You get 166 loyalty points
This research highlights in detail the many different strategies employed by market leader, challenger and niche, competitors both in domestic and imported whiskies and techniques of internationally known brands. The purpose of the study was to assess the marketing strategy practices of domestic and imported whiskies and to identify whether it was aligned with the target marketing, marketing mix and marketing strategies to satisfy customers. In addition, this study demonstrates marketing strategies among market leader, challenger, follower, and nichers before liberalization in 2000.
66.18 €
Collection points Bratislava a 2642 dalších
Copyright ©2008-24 najlacnejsie-knihy.sk All rights reservedPrivacyCookies
Shopping cart ( Empty )