Code: 04309871

Winning Credibility

Name: Winning Credibility
Brand: Credibility Corporation Pty Ltd
SKU: 04309871
Price: 17.48 EUR
Availability: InStock
Author: Matthew Michalewicz
ISBN: 9781876462529

by Matthew Michalewicz

Language: English
Binding: Paperback
Number of pages: 272
Publisher: Credibility Corporation Pty Ltd, 2007
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Book synopsis

More than half of new businesses fail within five years, and many of those that endure can't seem to bridge the gulf between "just surviving" and true success. This book is a practical "how-to" guide for overcoming the hurdles that all entrepreneurs face when starting and growing a business. Serial entrepreneurs Matthew Michalewicz and Zbigniew Michalewicz provide countless "out-of-the-box" solutions for: winning that first major client; signing up partners and resellers; building an all-star management team; leveraging new customers from existing customers; impressing the media and analysts; engaging high-profile board members; finding investors who provide more than just money; and much more. Explained in simple and easy-to-understand terms, the credibility-building principles in this book can give any business a winning edge.