Words Matter / Najlacnejšie knihy
Words Matter

Code: 01016706

Words Matter

by Elizabeth Keating, Sirkka L. Jarvenppa

A recent study of corporate managers found that one out of five projects fail primarily because of ineffective transnational communication, resulting in the loss of millions of dollars. This book examines how communications betwee ... more

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Book synopsis

A recent study of corporate managers found that one out of five projects fail primarily because of ineffective transnational communication, resulting in the loss of millions of dollars. This book examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers.

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Book category Books in English Society & social sciences Sociology & anthropology Anthropology

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