Kod: 15995353
Blue Ocean Shift
Autor W. Chan Kim, Renee Mauborgne
Blue Ocean Shift is the essential follow-up to the classic 3.5-million-copy global bestseller Blue Ocean Strategy, showing managers step by step how they can move their organizations from the red ocean (crowded with competition) t ... więcej
- Język:
Angielski - Oprawa: Twarda
- Liczba stron: 336
Wydawca: Macmillan, 2017
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Opis
Blue Ocean Shift is the essential follow-up to the classic 3.5-million-copy global bestseller Blue Ocean Strategy, showing managers step by step how they can move their organizations from the red ocean (crowded with competition) to the blue ocean (uncontested market space).
Szczegóły książki
Kategoria Książki po angielsku Economics, finance, business & management Business & management Business strategy
27.20 €
- Pełny tytuł: Blue Ocean Shift
- Autor: W. Chan Kim, Renee Mauborgne
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 336
- EAN: 9781509832163
- ISBN: 1509832165
- ID: 15995353
- Wydawca: Macmillan
- Waga: 568 g
- Wymiary: 237 × 160 × 32 mm
- Data wydania: 21. September 2017
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