Kód: 13631830
Brand Media Strategy
Autor A. Young
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employin ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 246
Nakladateľ: Palgrave Macmillan, 2016
- Viac informácií o knihe
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Viac informácií o knihe Brand Media Strategy
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Anotácia knihy
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
Parametre knihy
Zaradenie knihy Książki po angielsku Economics, finance, business & management Business & management Business strategy
39.55 €
- Celý názov: Brand Media Strategy
- Podnázov: Integrated Communications Planning in the Digital Era
- Autor: A. Young
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 246
- EAN: 9781349949755
- ISBN: 1349949752
- ID: 13631830
- Nakladateľ: Palgrave Macmillan
- Hmotnosť: 436 g
- Rozmery: 158 × 234 × 19 mm
- Dátum vydania: 03. August 2016
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