Kod: 24151828
Crystallizing Public Opinion
Autor Edward Bernays
Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations indus ... więcej
- Język:
Angielski - Oprawa: Miękka
- Liczba stron: 208
Wydawca: Dover Publications Inc., 2019
- Więcej informacji o książce
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Opis
Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the app
Szczegóły książki
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
11.99 €
- Pełny tytuł: Crystallizing Public Opinion
- Autor: Edward Bernays
- Język: Angielski
- Oprawa: Miękka
- Liczba stron: 208
- EAN: 9780486836584
- ISBN: 0486836584
- ID: 24151828
- Wydawca: Dover Publications Inc.
- Waga: 160 g
- Wymiary: 204 × 131 × 8 mm
- Data wydania: 30. November 2019
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