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Viac informácií o knihe Positioning: The Battle for Your Mind

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Anotácia knihy

Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors.

Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one.

Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.

Parametre knihy

Zaradenie knihy Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Positioning: The Battle for Your Mind
• Autor: Jack Trout, Al Ries
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 224
• EAN: 9780071373586
• ISBN: 0071373586
• ID: 04010342
• Nakladateľ: McGraw-Hill
• Hmotnosť: 218 g
• Rozmery: 203 × 134 × 13 mm
• Dátum vydania: 16. January 2001

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