Kod: 06754085
Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications ... więcej
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Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications affects the marketing mix and explains how it can support wider marketing objectives.
Kategoria Książki po angielsku Economics, finance, business & management Business & management Business communication & presentation
95.14 €
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