Marketing Tourism Products / Najlacnejšie knihy
Marketing Tourism Products

Code: 05122898

Marketing Tourism Products

by A. V. Seaton, M. Bennett, M. M. Bennett

This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a c ... more

115.06 €


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Book synopsis

This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. A variety of case studies draw together and illustrate the material covered in the main text.

Book details

Book category Książki po angielsku Economics, finance, business & management Industry & industrial studies Service industries

115.06 €

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