Code: 01025315
Accountable Marketing
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides ... more
- Language:
English - Binding: Paperback
- Number of pages: 274
Publisher: Taylor & Francis Ltd, 2016
- More about this
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Book synopsis
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disci
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
103.74 €
- Full title: Accountable Marketing
- Language: English
- Binding: Paperback
- Number of pages: 274
- EAN: 9780765647078
- ISBN: 9780765647078
- ID: 01025315
- Publisher: Taylor & Francis Ltd
- Weight: 554 g
- Dimensions: 181 × 269 × 21 mm
- Date of publishing: 19. February 2016
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