Code: 04881035

Actionable Web Analytics - Using Data to Make Smart Business Decisions

Name: Actionable Web Analytics - Using Data to Make Smart Business Decisions
Brand: John Wiley & Sons Inc
SKU: 04881035
Price: 37.22 EUR
Availability: InStock

by Jason Burby, Shane Atchison

Language: English
Binding: Paperback
Number of pages: 288
Publisher: John Wiley & Sons Inc, 2007
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Book synopsis

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions-and many more-using their decade of experience in Web analytics.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

37.22 €

Full title: Actionable Web Analytics - Using Data to Make Smart Business Decisions
Author: Jason Burby, Shane Atchison
Language: English
Binding: Paperback
Number of pages: 288
EAN: 9780470124741
ISBN: 0470124741
ID: 04881035
Publisher: John Wiley & Sons Inc
Weight: 578 g
Dimensions: 233 × 188 × 15 mm
Date of publishing: 29. May 2007