Code: 03185485
Ad Nauseam
by Jeff Koob
The goal of information is to inform, while the goal of propaganda is to influence or persuade. It is not the intent to persuade that makes something propaganda, but the use of deceptive and manipulative techniques. Some advertisi ... more
- Language:
English - Binding: Paperback
- Number of pages: 196
Publisher: iUniverse, 2015
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Book synopsis
The goal of information is to inform, while the goal of propaganda is to influence or persuade. It is not the intent to persuade that makes something propaganda, but the use of deceptive and manipulative techniques. Some advertising and public relations
Book details
Book category Books in English Society & social sciences Society & culture: general Media studies
17.55 €
- Full title: Ad Nauseam
- Subtitle: How Advertising and Public Relations Changed Everything
- Author: Jeff Koob
- Language: English
- Binding: Paperback
- Number of pages: 196
- EAN: 9781491758915
- ISBN: 9781491758915
- ID: 03185485
- Publisher: iUniverse
- Weight: 206 g
- Dimensions: 205 × 127 × 16 mm
- Date of publishing: 26. March 2015
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