Code: 01531803

Automotive Management

Name: Automotive Management
Brand: De Gruyter
SKU: 01531803
Price: 79.87 EUR
Availability: InStock

by Jens Diehlmann, Joachim Häcker

Language: English
Binding: Hardback
Number of pages: 268
Publisher: De Gruyter, 2013
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79.87 €

RRP: 98.67 €

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Book synopsis

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.