Code: 12566441

Automotive Management

Name: Automotive Management
Brand: De Gruyter
SKU: 12566441
Price: 16.94 EUR
Availability: InStock

by Jens Diehlmann, Joachim Häcker

Language: English
Binding: Paperback
Number of pages: 288
Publisher: De Gruyter, 2013
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16.94 €

RRP: 20.97 €

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Book synopsis

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.