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Book synopsis

The retail sales floor has become a battlefield where apparel brands fight to maintain a strong product presentation that would set them apart from the competition. Each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. To compete in the war at retail, many of the top apparel brands are using Field Merchandising agencies to execute national programs. But no war is won without a strategy. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy and covers key areas such as developing your strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching your strategy. Also included is a section on planning and executing tactics that give you an advantage over your competition.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Manufacturing industries

• Full title: Field Visual Merchandising Strategy
• Author: Paul Russell
• Language: English
• Binding: Paperback
• Number of pages: 288
• EAN: 9780749472641
• ISBN: 0749472642
• ID: 02785457
• Publisher: Kogan Page Ltd
• Weight: 444 g
• Dimensions: 228 × 192 × 16 mm
• Date of publishing: 03. January 2015

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