Code: 04410647

Visual Merchandising

Name: Visual Merchandising
Brand: LAURENCE KING PUBLISHERS
SKU: 04410647
Price: 51.80 EUR
Availability: BackOrder

by Tony Morgan

Language: English
Binding: Paperback
Number of pages: 208
Publisher: LAURENCE KING PUBLISHERS, 2011
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51.80 €

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Book synopsis

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area. This new edition contains approximately 6,000 words of new/replacement text, with four new case studies and updated images.