Code: 04058689

Mastering Fashion Buying and Merchandising Management

Name: Mastering Fashion Buying and Merchandising Management
Brand: Bloomsbury Publishing
SKU: 04058689
Price: 56.60 EUR
Availability: InStock

by Tim Jackson

Language: English
Binding: Paperback
Number of pages: 216
Publisher: Bloomsbury Publishing, 2000
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Book synopsis

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. - Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory. - This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.