Code: 25584632
Marketing Metrics
by Neil Bendle, Paul Farris
Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, a ... more
- Language:
English - Binding: Paperback
- Number of pages: 512
Publisher: Pearson Education, 2020
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44.89 €
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Book synopsis
Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboar
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
44.89 €
- Full title: Marketing Metrics
- Author: Neil Bendle, Paul Farris
- Language: English
- Binding: Paperback
- Number of pages: 512
- EAN: 9780136717133
- ISBN: 0136717136
- ID: 25584632
- Publisher: Pearson Education
- Weight: 770 g
- Dimensions: 178 × 231 × 28 mm
- Date of publishing: 28. September 2020
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