Principles of Marketing Engineering and Analytics / Najlacnejšie knihy
Principles of Marketing Engineering and Analytics

Code: 16883680

Principles of Marketing Engineering and Analytics

by Gary L Lilien

The 21st century business environment demands more analysis and rigor in marketing decision making. And the business press is abuzz with the wonders of analytics. Increasingly, marketing decision making is becoming like design eng ... more

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The 21st century business environment demands more analysis and rigor in marketing decision making. And the business press is abuzz with the wonders of analytics. Increasingly, marketing decision making is becoming like design engineering- putting together

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