Code: 04084645

Beating Low Cost Competition - How Premium Brands Can Respond to Cut-Price Rivals

Name: Beating Low Cost Competition - How Premium Brands Can Respond to Cut-Price Rivals
Brand: John Wiley & Sons Inc
SKU: 04084645
Price: 33.35 EUR
Availability: BackOrder
Author: Adrian Ryans
ISBN: 9780470742976

by Adrian Ryans

Practical guide to help executives in traditional companies develop winning strategies to beat the low-cost competition.

Language: English
Binding: Hardback
Number of pages: 272
Publisher: John Wiley & Sons Inc, 2009
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Book synopsis

Practical guide to help executives in traditional companies develop winning strategies to beat the low-cost competition.

Book details

Book category Books in English Economics, finance, business & management Business & management Business competition

33.35 €

Full title: Beating Low Cost Competition - How Premium Brands Can Respond to Cut-Price Rivals
Author: Adrian Ryans
Language: English
Binding: Hardback
Number of pages: 272
EAN: 9780470742976
ISBN: 0470742976
ID: 04084645
Publisher: John Wiley & Sons Inc
Weight: 526 g
Dimensions: 236 × 161 × 20 mm
Date of publishing: 26. January 2009