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Book synopsis

In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy.

Book details

Book category Books in English Economics, finance, business & management Business & management Business competition

• Full title: Competitive Intelligence
• Author: Christopher West
• Language: English
• Binding: Hardback
• Number of pages: 236
• EAN: 9780333786697
• ISBN: 0333786696
• ID: 04599516
• Publisher: Palgrave Macmillan
• Weight: 552 g
• Dimensions: 244 × 175 × 20 mm
• Date of publishing: 19. September 2001

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