Code: 04112822

Competitive Intelligence: From Black Ops to Boardrooms

Name: Competitive Intelligence: From Black Ops to Boardrooms
Brand: Simon & Schuster
SKU: 04112822
Price: 16.84 EUR
Availability: InStock
Author: Larry Kahaner
ISBN: 9780684844046

by Larry Kahaner

Language: English
Binding: Paperback
Number of pages: 320
Publisher: Simon & Schuster, 1998
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Book synopsis

In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.