Code: 07412592

Behavioral Advantage

Name: Behavioral Advantage
Brand: HarperCollins
SKU: 07412592
Price: 19.89 EUR
Availability: InStock
Author: David G Pugh
ISBN: 9780814416709

by David G Pugh

In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, applying behavioral differentiation to ... more

Language: English
Binding: Paperback
Number of pages: 320
Publisher: HarperCollins, 2018
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19.89 €

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Book synopsis

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

19.89 €

Full title: Behavioral Advantage
Subtitle: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
Author: David G Pugh
Language: English
Binding: Paperback
Number of pages: 320
EAN: 9780814416709
ISBN: 9780814416709
ID: 07412592
Publisher: HarperCollins
Weight: 474 g
Dimensions: 244 × 143 × 19 mm
Date of publishing: 19. June 2018