Code: 04551993
Beyond Hofstede
by Cheryl Nakata
Hofstede introduced a culture paradigm that has been widely influential in international business. However, it's relevance in light of culture's increasing complexity due to globalization has been questioned. In this book, alterna ... more
- Language:
English - Binding: Hardback
- Number of pages: 290
Publisher: PALGRAVE MACMILLAN, 2009
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Book synopsis
Hofstede introduced a culture paradigm that has been widely influential in international business. However, it's relevance in light of culture's increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks an
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
118.14 €
- Full title: Beyond Hofstede
- Subtitle: Culture Frameworks for Global Marketing and Management
- Author: Cheryl Nakata
- Language: English
- Binding: Hardback
- Number of pages: 290
- EAN: 9780230202399
- ISBN: 023020239X
- ID: 04551993
- Publisher: PALGRAVE MACMILLAN
- Weight: 470 g
- Dimensions: 217 × 144 × 22 mm
- Date of publishing: 16. July 2009
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