Code: 18380941

Bi-Scriptual

Name: Bi-Scriptual
Brand: Niggli Verlag
SKU: 18380941
Price: 51.47 EUR
Availability: InStock
Author: Ben Wittner
ISBN: 9783721209822

by Ben Wittner

Language: English
Binding: Hardback
Number of pages: 320
Publisher: Niggli Verlag, 2018
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Book synopsis

Durch Globalisierung und länder- und kulturübergreifende Interaktion gewinnt der Multilingualismus weltweit an Bedeutung. Hierbei übernimmt die Schrift als der wichtigste Träger von Kommunikation eine herausragende Rolle. Designer müssen sich immer häufiger der Herausforderung stellen, nicht nur unterschiedliche Sprachen, sondern zwei oder sogar mehrere Schriftsysteme miteinander zu gestalten. Bi-Scriptual behandelt eingangs auf eher theoretischer Ebene Fragestellungen wie die soziokulturellen Beziehungen unterschiedlicher Schriftsysteme zueinander und die steigende Bedeutung soziokultureller Kommunikation. Nach einem generellen Abschnitt über die Praxis der bi-lingualen Gestaltung werden von Experten in den jeweiligen Sprachen acht Schriftsysteme in Beziehung zur lateinischen Schrift gesetzt. Dieser Teil enthält zudem Interviews zum Thema und Arbeitsbeispiele von über 100 Designern, die die verschiedenen Möglichkeiten aufzeigen, wie mit mehreren Schriftsystemen nebeneinander gestaltet werden kann. _Bedeutung und Notwendigkeit multilingualer Typografie _Theoretische Hintergründe _Praxis der bilingualen Gestaltung _Anwendungsbeispiele von über 100 Designern