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Book synopsis

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display conderations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs. As with other books in the "workbook" series, it offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.

Book details

Book category Books in English The arts Industrial / commercial art & design Graphic design

• Full title: Package Design Workbook
• Author: Steven DuPuis
• Language: English
• Binding: Paperback
• Number of pages: 240
• EAN: 9781592537082
• ISBN: 1592537081
• ID: 04369254
• Publisher: Rockport Publishers Inc.
• Weight: 602 g
• Dimensions: 229 × 226 × 22 mm
• Date of publishing: 20. May 2011

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