Code: 01212047

Packaging Design - Successful Product Branding From Concept to Shelf 2e

Name: Packaging Design - Successful Product Branding From Concept to Shelf 2e
Brand: John Wiley & Sons Inc
SKU: 01212047
Price: 61.10 EUR
Availability: InStock
Author: Marianne R Klimchuk
ISBN: 9781118027066

by Marianne R Klimchuk

Language: English
Binding: Paperback
Number of pages: 256
Publisher: John Wiley & Sons Inc, 2013
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Book synopsis

Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.

Book details

Book category Books in English The arts Industrial / commercial art & design Product design

61.10 €

Full title: Packaging Design - Successful Product Branding From Concept to Shelf 2e
Author: Marianne R Klimchuk
Language: English
Binding: Paperback
Number of pages: 256
EAN: 9781118027066
ISBN: 111802706X
ID: 01212047
Publisher: John Wiley & Sons Inc
Weight: 648 g
Dimensions: 228 × 203 × 14 mm
Date of publishing: 03. January 2013