You might also like

More about Multisensory Packaging

• Book details
• Synopsis
• Trending among others

You get 418 loyalty points

Book synopsis

This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. The chapters also engage with increasingly important aspects of the packaging industry such as waste, product attention, and online environments. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Multisensory Packaging
• Subtitle: Designing New Product Experiences
• Author: Carlos Velasco, Charles Spence
• Language: English
• Binding: Hardback
• Number of pages: 378
• EAN: 9783319949765
• ISBN: 3319949764
• ID: 19612360
• Publisher: Springer International Publishing AG
• Weight: 632 g
• Dimensions: 279 × 210 × 3 mm
• Date of publishing: 10. December 2018

Trending among others

---

---

---