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Book synopsis

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard B

Book details

• Full title: Blue Ocean Leadership (Harvard Business Review Classics)
• Author: W. Chan Kim, Renee A. Mauborgne
• Language: English
• Binding: Hardback
• Number of pages: 70
• EAN: 9781633694897
• ISBN: 1633694895
• ID: 16755297
• Publisher: Harvard Business Review Press
• Weight: 204 g
• Dimensions: 203 × 127 × 8 mm
• Date of publishing: 20. June 2017

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