Code: 16737114
Analysis of W. Chan Kim and Renee Mauborgne's
by Andreas Mebert
Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies ... more
- Language:
English - Binding: Paperback
- Number of pages: 98
Publisher: Macat International Limited, 2017
- More about this
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Book synopsis
Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space.
Book details
Book category Books in English Economics, finance, business & management Business & management Business studies: general
9.20 €
- Full title: Analysis of W. Chan Kim and Renee Mauborgne's
- Subtitle: Blue Ocean Strategy
- Author: Andreas Mebert
- Language: English
- Binding: Paperback
- Number of pages: 98
- EAN: 9781912128426
- ISBN: 9781912128426
- ID: 16737114
- Publisher: Macat International Limited
- Weight: 116 g
- Dimensions: 198 × 132 × 6 mm
- Date of publishing: 15. July 2017
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