Code: 15995353
Blue Ocean Shift
by W. Chan Kim, Renee Mauborgne
Blue Ocean Shift is the essential follow-up to the classic 3.5-million-copy global bestseller Blue Ocean Strategy, showing managers step by step how they can move their organizations from the red ocean (crowded with competition) t ... more
- Language:
English - Binding: Hardback
- Number of pages: 336
Publisher: Macmillan, 2017
- More about this
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Book synopsis
Blue Ocean Shift is the essential follow-up to the classic 3.5-million-copy global bestseller Blue Ocean Strategy, showing managers step by step how they can move their organizations from the red ocean (crowded with competition) to the blue ocean (uncontested market space).
Book details
Book category Books in English Economics, finance, business & management Business & management Business strategy
27.63 €
- Full title: Blue Ocean Shift
- Author: W. Chan Kim, Renee Mauborgne
- Language: English
- Binding: Hardback
- Number of pages: 336
- EAN: 9781509832163
- ISBN: 1509832165
- ID: 15995353
- Publisher: Macmillan
- Weight: 568 g
- Dimensions: 237 × 160 × 32 mm
- Date of publishing: 21. September 2017
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