Brain Sell / Najlacnejšie knihy
Brain Sell

Code: 01360540

Brain Sell

by David Lewis

Over half a century ago, Vance Packard shocked readers by revealing how advertisers sought to influence consumers. What was true then remains true today but with one crucial difference. Aided by brain imaging specialists, neurosci ... more

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Book synopsis

Over half a century ago, Vance Packard shocked readers by revealing how advertisers sought to influence consumers. What was true then remains true today but with one crucial difference. Aided by brain imaging specialists, neuroscientists and cognitive psychologists, advertisers, marketers and retailers are developing persuasion techniques far more sophisticated than Packard could have dreamt of.

Book details

Book category Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies Cognitive science

17.71 €

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