Code: 01360540

Brain Sell

Name: Brain Sell
Brand: John Murray Press
SKU: 01360540
Price: 18.55 EUR
Availability: BackOrder
Author: David Lewis
ISBN: 9781857886016

by David Lewis

Language: English
Binding: Paperback
Number of pages: 304
Publisher: John Murray Press, 2013
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Book synopsis

Over half a century ago, Vance Packard shocked readers by revealing how advertisers sought to influence consumers. What was true then remains true today but with one crucial difference. Aided by brain imaging specialists, neuroscientists and cognitive psychologists, advertisers, marketers and retailers are developing persuasion techniques far more sophisticated than Packard could have dreamt of.