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Book synopsis

You don't have a brand—whether it's for a company or a product—until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.

Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming.

You'll learn:
 
What makes a good (and bad) name
The step-by-step process professional namers use
How to generate hundreds of name ideas
The secrets of whittling the list down to a finalist
 
The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.
Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Book details

• Full title: Brand Naming
• Subtitle: The Complete Guide to Creating a Name for Your Company, Product, or Service
• Author: Rob Meyerson
• Language: English
• Binding: Paperback
• Number of pages: 170
• EAN: 9781637421550
• ISBN: 1637421559
• ID: 37077941
• Publisher: Business Expert Press
• Weight: 296 g
• Dimensions: 152 × 228 × 16 mm
• Date of publishing: 14. December 2021

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